The viscom Italia in Rho is part of the international trade fairs for visual communication under the umbrella brand viscom. Suppliers and buyers appreciate the viscom trade fairs because of their wide professional range - in the experts mind they stand for competence and innovation. The viscom is designed for users, agencies, dealers, end users with its own production or application for visual communication. It is the international trade fair for machinery and equipment, technologies and methods, materials, tools, equipment and services. Thus, different manufacturers, graphics professionals, advertising professionals, consultants, advertising agencies, designers, distributors, buyers and service providers for visual communication in the commercial application are represented there. The fair is accompanied by a varied program of conferences, workshops, presentations and demonstrations providing real solutions for the most diverse areas.