Growth in school stationery market is expected
The 17th edition of the Hong Kong International Stationery Fair will return from 9 – 12 January 2017. The four-day trade fair is expected to gather more than 220 exhibitors from around the globe. The major product zones are DIY Supplies, Gift Stationery, Kids & School, Pen & Paper as well as Smart Office.
Jointly organised by Messe Frankfurt (HK) Ltd and the Hong Kong Trade Development Council (HKTDC), the show is the first stationery, hobby & crafts and office supplies industry event in the calendar year. It connects industry players and offers innovative products and ideas for business development to stay ahead of the industry.
Diakakis Imports SA from Greece is a loyal exhibitor at Hong Kong International Stationery Fair. The regular participant intends to display products of various brands including Luna, Must, Tesoro and Stop & Look at the show. The company’s Export Manager, Mr Kostas Moisiadis said: “Attending the show helps us to present our brands and to establish long-term collaboration, as well as to ensure the needs and expectations of the customers are fully covered. This is also an ideal platform to launch new products and collect feedback.” In addition to fulfilling all European Safety standards, the company products, such as gift items, art & craft and back-to-school products, also meet children’s needs and inspire their creativity.
PT. Solo Murni is another returning company that will make good use of the platform to introduce the brand KIKY. The Indonesian exhibitor has taken part in the Hong Kong International Stationery Fair since 2011. The company engages in OEM business for various paper products such as school supplies, office supplies, gift boxes and bags, envelopes and more. The company is expecting to meet wholesalers, agents and retailers at the show. Mr Johnson Ho, Export Manager of PT. Solo Murni said: “Our company maintains a strict quality control system which ensures the highest quality products. The system involves printing and exhaustive product process control.” The company is well-known for its product quality and customer service.
Last edition’s show attracted more than 20,500 visitors from 110 countries and regions. The top five visiting countries and regions were the Chinese mainland, Korea, Taiwan, Japan and the US. According to the independent on-site visitor survey commissioned by the HKTDC, over 60 percent of the visitors were from wholesale trade and close to 20 percent of them were from retail trade.
Growth in school stationery market is expected
Due to increasing popularity on personalised products, the demand for unique school stationery items surged. The global school stationery supplies market is expected to grow at a CAGR of almost four percent by 2020, based on research by Technavio, a market research company. Paper-based products continue to lead the overall school stationery supplies market, which represented more than half of the overall market in 2015.
The research report also revealed two rising demands in the market, which are the demand for high-quality innovative stationery with multi-functions, as well as the demand for customised school stationery for unique identification of a consumer’s product. In addition, paper craft and art activities products for children are gaining popularity among consumers.
The Hong Kong International Stationery Fair will be held concurrently with the HKTDC Hong Kong International Licensing Show, the HKTDC Hong Kong Toys & Games Fair and the HKTDC Hong Kong Baby Products Fair at the Hong Kong Convention and Exhibition Centre. For further information about the fair, please visit www.hkstationeryfair.com.
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €648 million in sales and employing 2,244 people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international Sales Partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2015, Messe Frankfurt organised a total of 133 trade fairs, of which more than half took place outside Germany.
Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at www.messefrankfurt.com.
About the HKTDC
The Hong Kong Trade Development Council (HKTDC) celebrates its 50th anniversary this year. The HKTDC is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus. Follow us on Google+ Twitter @hktdc LinkedIn