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Hong Kong International Stationery Fair to open in January


Growth in Asia Market under Spotlight; Strong Participation of Key Pavilions and Brands

News Detail

Growth in Asia Market under Spotlight; Strong Participation of Key Pavilions and Brands

Jointly organised by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd, the 18th edition of the Hong Kong International Stationery Fair will run from 8 – 11 January 2018 at the Hong Kong Convention and Exhibition Centre. The four day fair expects more than 250 exhibitors from 11 countries and regions, and over 20,000 visitors from around the globe.

Thriving opportunities in Asia’s stationery market

Under the digital era, the stationery industry remains resilient and shows strong potential for market growth. According to data shared by Statista, one of the world’s leading statistics companies, global revenue for the “Hobby and Stationery” segment in 2017 will reach USD132 billion (HKD1030 billion; RMB894 billion), with an annual growth rate of 11.3 per cent between 2017 and 2021.

Asia is forecasted to emerge as the highest revenue generator in 2017, which accounts for up to 42% of global revenue (USD56 billion; HKD437 billion; RMB379 billion). Hong Kong, as the major trade hub in Asia Pacific, has attracted the attention of brands and manufacturers from around the world thanks to this revenue generating region.

Key pavilions and brands spice up the fair  

Supported by the industry across Asia, the fair will continue to feature pavilions from Korea and Taiwan in cooperation with renowned industry associations, the Korea Stationery Industry Cooperative and the Taiwan Association of Stationery Industries. In addition to pavilions, many notable brands have confirmed their participation. These include 555 (Thailand), Cozilon (Chinese mainland), Golden King Arts (Taiwan), Hadron Epoch (USA),  iCreation gift cards (Indonesia), IWI (Taiwan), Jin Hao (Chinese mainland),  KIKY (Indonesia), Magruba (Taiwan), Mirage (USA), MOOD (Greece), MUST (Greece) and Wise Magnets (Taiwan).

Quality visitor profile draws exhibitors back

Wenzhou Kaiwen Stationery & Sports Manufacturing Co Ltd from the Chinese mainland returns to the 2018 fair, and intends to display its wide range of stationery items such as fibre tip pens, fineliners, highlighters and markers. “We aim to strengthen trade ties with our old customers and meet new ones at the Hong Kong International Stationery Fair,” said Shirley Zhou, Sales Manager of the company. “We are able to meet more serious buyers from our targeted sales markets in this fair than the other shows at which we have exhibited before.”

Also present at the fair will be the International Writing Instrument Corporation from Taiwan, which has specialised in metallic pen manufacturing for more than 30 years. The company exhibited for the first time at the previous edition of the fair and was overwhelmed by the encouraging results. “The fair is an ideal platform for brand promotion and we were able to meet quality buyers. We successfully found a Korean dealer from our first participation.” said Mei Chang, sales manager of the company, who is going to showcase their newest series of ball pens and fountain pens at the 2018 fair.

Another company which joined the fair in 2017 for the first time is Gala Plus International Company from Hong Kong. It engages in various paper and packaging products including calendars, greeting cards, journals and writing pads. The company found it very effective to gain exposure at the fair, as they received numerous orders afterwards. They will also implement a marketing plan to include the fair in their regular marketing strategy.

The 2018 fair will once again feature five product zones, including DIY Supplies, Gift Stationery, Kids & School, Pen & Paper and Smart Office. To offer a one-stop trading platform and better sourcing experience, the Hong Kong International Stationery Fair will be held concurrently with the HKTDC’s Hong Kong Toys & Games Fair, the Hong Kong Baby Products Fair and the Hong Kong International Licensing Show at the Hong Kong Convention and Exhibition Centre.

For further information about the Hong Kong International Stationery Fair, please visit

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Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,300 employees at some 30 locations, the company generates annual sales of around €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at:  

About the HKTDC

Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong's businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more information, please visit:

Ms Carmen Wong
Hong Kong Trade Development Council
Tel:        +852 2240 4606
Fax:       +852 2270 5874

Ms Stavie Hung
Messe Frankfurt (HK) Ltd
Tel:   +852 2238 9907
Fax:  +852 2598 7919

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